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English definition of “potential”

potential

noun [U]
 
 
/pəˈtenʃəl/
the possibility of something developing or happening in a particular way: have the potential for sth/to do sth These equity securities are believed to have the potential for high earnings growth. commercial/economic potential growth/market/sales potential
natural qualities or abilities that mean that someone or something may or should succeed or achieve something: enormous/great/huge potential This marketing idea has great potential. We have put additional resources into the company to ensure it reaches its full potential in Scotland.have the potential to be sth He has the potential to be the very best.
(Definition of potential noun from the Cambridge Business English Dictionary © Cambridge University Press)
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