PR

/ˌpiːˈɑːr/ noun [U]

Definition

› MARKETING abbreviation for public relations: the activity of providing the public with information about your organization so that people have a positive idea of the organization's work: good/bad PR They have very good PR. The Foreign Secretary's comments were a PR disaster for him. Its slick PR machine normally prevents outsiders from getting an accurate view of life inside the company.PR agency/company/firm The launch party will be handled by a PR firm. a PR campaign/exercise a PR department/job/man a PR consultant/executive/manager

› POLITICS abbreviation for proportional representation

› MARKETING abbreviation for press relations

(Definition of PR noun from the Cambridge Business English Dictionary © Cambridge University Press)