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English definition of “preference”

preference

noun     /ˈprefərəns/
[C or U] the fact of liking or wanting one thing more than another: preference for sth These investors had a preference for securities rather than bank deposits. More flexibility will enable managers to redesign their floors quickly according to customer preferences. Buying a car is a matter of personal preference.
[U] an advantage or better treatment that is given to a person or a group of people: give preference to sb/sth This small-business program gives preference to minority- and women-owned companies.
→ See also Community preference, consumer preference, liquidity preference
(Definition of preference noun from the Cambridge Business English Dictionary © Cambridge University Press)
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