Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “preference”

preference

noun
 
 
/ˈprefərəns/
[C or U] the fact of liking or wanting one thing more than another: preference for sth These investors had a preference for securities rather than bank deposits. More flexibility will enable managers to redesign their floors quickly according to customer preferences. Buying a car is a matter of personal preference.
[U] an advantage or better treatment that is given to a person or a group of people: give preference to sb/sth This small-business program gives preference to minority- and women-owned companies.
→ See also Community preference, consumer preference, liquidity preference
(Definition of preference noun from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of preference?
Add Cambridge dictionaries to your browser to your website

Definitions of “preference” in other dictionaries

Word of the Day

initial

of or at the beginning

Word of the Day

Come on – you can do it! Phrasal verbs with ‘come’.

by Liz Walter​,
November 19, 2014
As part of an occasional series on the tricky subject of phrasal verbs, this blog looks at ones formed with the verb ‘come’. If you are reading this blog, I’m sure you already know come from, as it is one of the first things you learn in class: I come from Scotland/Spain.

Read More 

ped-text verb

November 24, 2014
to text someone while walking I’m ped-texting, I’m looking down at my phone, 75 percent of the time.

Read More