press kit Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "press kit" - Business English Dictionary

press kit

noun [C]
 
 
( also press pack)
MARKETING a set of information that is given to journalists (= people who write reports for newspapers, television, etc.) to make them aware of a product or service, or of a company or organization: Every company should have a press kit that puts forth key information about its business or product in a convenient package.
(Definition of press kit from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of press kit?
Add Cambridge dictionaries to your browser to your website
Word of the Day
social security

a system of payments made by the government to people who are ill, poor, or who have no job

Word of the Day

Are you a glass-half-full person? (Everyday Idioms)
Are you a glass-half-full person? (Everyday Idioms)
by Kate Woodford,
July 29, 2015
A reader of this blog recently asked for a post on idioms that are used in everyday English. This seemed like a reasonable request. After all, if you are going to make the effort to learn a set of English idioms, you want those idioms to be useful. The question, then, was

Read More 

responsible luxury noun
responsible luxury noun
August 03, 2015
high-end, green tourism and hospitality Jumeirah’s ‘responsible luxury’ approach is an example of a sustainable travel experience – future guests will enjoy the environment as much as today’s.

Read More