press kit - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “press kit”

press kit

noun [C]
 
 
( also press pack)
MARKETING a set of information that is given to journalists (= people who write reports for newspapers, television, etc.) to make them aware of a product or service, or of a company or organization: Every company should have a press kit that puts forth key information about its business or product in a convenient package.
(Definition of press kit from the Cambridge Business English Dictionary © Cambridge University Press)
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