› someone who can be easily deceived or harmed: Children are seen as easy prey for this type of advertising.
› FINANCE a company that another, usually larger or stronger, company wants to buy or control : The insurance company is in danger of changing from being predator to being prey. → See also target company → Compare predator
be/fall prey to sb/sth › to be harmed or deceived by someone or something : The once-successful property development company has fallen prey to the current economic crisis. › FINANCE to be bought by a larger, more powerful company or organization: The bank seems likely to fall prey to a bigger organization.