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English definition of “primary demand”

primary demand

noun [C or U]    
ECONOMICS, MARKETING demand for a type of product, rather than for a particular brand of that product: An interesting controversy in marketing is whether or not the advertising of branded products can stimulate primary demand for the product. → Compare selective demand
(Definition of primary demand noun from the Cambridge Business English Dictionary © Cambridge University Press)
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a person or group who receives money, advantages, etc. as a result of something else

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