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English definition of “private brand”

private brand

noun [C]
 
 
MARKETING, COMMERCE a brand of product that uses the name of the store selling it, or another name chosen by the store, rather than the name of the manufacturer: We produce a variety of sauces, salsas, and salad dressings for private brand use.
(Definition of private brand from the Cambridge Business English Dictionary © Cambridge University Press)
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