private-label - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “private-label”

private-label

adjective [before noun]
 
 
( also own-label) US
COMMERCE, MARKETING used to describe goods that are sold using the name of the store, etc. that sells them, rather than the name of the manufacturer: Supermarkets are fighting national brands with private-label products.
(Definition of private-label from the Cambridge Business English Dictionary © Cambridge University Press)
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