Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “product concept”

product concept

noun     MARKETING
[C] an idea for a new product: Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market.
[U] (also the product concept) the belief that a good product will sell without the need for much advertising or marketing
(Definition of product concept noun from the Cambridge Business English Dictionary © Cambridge University Press)
Focus on the pronunciation of product concept

More Business English definitions for “product concept”

Word of the Day

neighbourly

friendly or helpful

Word of the Day

Blog

Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More