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English definition of “product concept”

product concept

noun
 
 
MARKETING
[C] an idea for a new product: Once a great new product concept is born in the lab, make sure that the product is relevant to the customer target market.
[U] (also the product concept) the belief that a good product will sell without the need for much advertising or marketing
(Definition of product concept from the Cambridge Business English Dictionary © Cambridge University Press)
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