Focus on the pronunciation of product life cycle
English definition of “product life cycle”
product life cycle
noun [S] (also product cycle, product's life cycle, abbreviation plc) MARKETING, COMMERCE
› the stages in a particular product's existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or reduction in sales: By controlling the presentation, appearance, and price of the product, the company can maximize sales at every step of the product's life cycle.