product mix
noun [S] MARKETING, COMMERCEDefinition
› the combination of products and services that a company sells: The supermarket has a different product mix from its competitors to attract higher-income shoppers. There is scope for improving the product mix by adding more lucrative outdoor lighting. We believe a large portion of the increase is due to a change in product mix to include more entry-level luxury vehicles.
(Definition of product mix noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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