product mix - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “product mix”

product mix

noun [S]
 
 
MARKETING, COMMERCE
the combination of products and services that a company sells: The supermarket has a different product mix from its competitors to attract higher-income shoppers. There is scope for improving the product mix by adding more lucrative outdoor lighting. We believe a large portion of the increase is due to a change in product mix to include more entry-level luxury vehicles.
(Definition of product mix from the Cambridge Business English Dictionary © Cambridge University Press)
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