product placement - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “product placement”

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product placement

noun [U]
 
 
( also embedded marketing) MARKETING
a form of advertising in which a product appears or is mentioned as part of a film or television programme: An early example of product placement is in the 1949 movie Gun Crazy, where a Bulova clock is repeatedly shown in important scenes. Sales of the boots really took off after some careful product placement in a kids' TV series.
(Definition of product placement from the Cambridge Business English Dictionary © Cambridge University Press)
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