product placement
noun [U] (also embedded marketing) MARKETINGDefinition
› a form of advertising in which a product appears or is mentioned as part of a film or television programme: An early example of product placement is in the 1949 movie Gun Crazy, where a Bulova clock is repeatedly shown in important scenes. Sales of the boots really took off after some careful product placement in a kids' TV series.
(Definition of product placement noun from the Cambridge Business English Dictionary
© Cambridge University Press)
Our dictionaries
Browse the Thesaurus
Browse the Dictionary
Word of the Day
throw sb together
If two people are thrown together, they meet each other in a way that was not planned, or events...
Blog
Read our blog about how the English language behaves.
New Words
Find words and meanings that have just started to be used in English, and let us know what you think of them.
