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English definition of “product placement”

product placement

noun [U]     (also embedded marketing) MARKETING
a form of advertising in which a product appears or is mentioned as part of a film or television programme : An early example of product placement is in the 1949 movie Gun Crazy , where a Bulova clock is repeatedly shown in important scenes . Sales of the boots really took off after some careful product placement in a kids ' TV series .
(Definition of product placement noun from the Cambridge Business English Dictionary © Cambridge University Press)
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