Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “product placement”

product placement

noun [U]
 
 
(also embedded marketing) MARKETING
a form of advertising in which a product appears or is mentioned as part of a film or television programme: An early example of product placement is in the 1949 movie Gun Crazy, where a Bulova clock is repeatedly shown in important scenes. Sales of the boots really took off after some careful product placement in a kids' TV series.
(Definition of product placement from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of product placement?
Add Cambridge dictionaries to your browser to your website

Definitions of “product placement” in other dictionaries

Translations of “product placement”

Word of the Day

hello stranger

said to a person that you know but have not seen for a long time

Word of the Day

Come on – you can do it! Phrasal verbs with ‘come’.

by Liz Walter​,
November 19, 2014
As part of an occasional series on the tricky subject of phrasal verbs, this blog looks at ones formed with the verb ‘come’. If you are reading this blog, I’m sure you already know come from, as it is one of the first things you learn in class: I come from Scotland/Spain.

Read More 

silver splicer noun

November 17, 2014
informal a person who marries in later life Newly retired and now newlywed – rise of the ‘silver splicers’ Reaching pension age becomes a trigger to tie the knot as baby-boomers begin to redefine retirement

Read More