product rationalization
(UK also product rationalisation) noun [U] PRODUCTION, COMMERCE, MARKETINGDefinition
› the process of reducing the number of products that you sell in order to invest more in the products that make the most profit: The goal of product rationalization is to reach a maximum number of customers with a minimum number of products in order to maximize revenue for each product.
(Definition of product rationalization noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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