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English definition of “product rationalization”

product rationalization

noun [U] ( UK also product rationalisation)
 
 
PRODUCTION, COMMERCE, MARKETING
the process of reducing the number of products that you sell in order to invest more in the products that make the most profit: The goal of product rationalization is to reach a maximum number of customers with a minimum number of products in order to maximize revenue for each product.
(Definition of product rationalization from the Cambridge Business English Dictionary © Cambridge University Press)
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