product rationalization Meaning in Cambridge Business English Dictionary
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of "product rationalization" - Business English Dictionary

product rationalization

noun [U] ( UK also product rationalisation)
 
 
PRODUCTION, COMMERCE, MARKETING
the process of reducing the number of products that you sell in order to invest more in the products that make the most profit: The goal of product rationalization is to reach a maximum number of customers with a minimum number of products in order to maximize revenue for each product.
(Definition of product rationalization from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of product rationalization?
Add Cambridge dictionaries to your browser to your website
Word of the Day
hurdle

a frame or fence for jumping over in a race

Word of the Day

Are you a glass-half-full person? (Everyday Idioms)
Are you a glass-half-full person? (Everyday Idioms)
by Kate Woodford,
July 29, 2015
A reader of this blog recently asked for a post on idioms that are used in everyday English. This seemed like a reasonable request. After all, if you are going to make the effort to learn a set of English idioms, you want those idioms to be useful. The question, then, was

Read More 

exoskeleton noun
exoskeleton noun
July 27, 2015
a robotic device which goes around the legs and part of the body of a person who cannot walk and allows them to move independently and in an upright position The device, known as an exoskeleton, is strapped to the outside of a person’s limbs and can then be controlled by them.

Read More