›a short description of someone or something that gives important and useful details about them: a profile of sb/sthThe website lists more than 1,000 profiles of small companies.A recruiting firm can view the candidate profiles, but candidates' identities are protected until a job offer appears.a credit/financial profileHomes are sold at higher interest rates to consumers with riskier credit profiles.
›the amount of public attention that something or someone receives: The company's high profile helped them receive close to $10 million in state and local incentives.The Federation of Master Builders has been working to raise its profile.
keep a low profile›to avoid attracting attention to yourself: The company has tried to keep a low profile since the controversy.