promotion
/prəˈməʊʃən/ nounDefinition
› [C or U] HR, WORKPLACE the process or fact of giving someone a higher or more important job: Employees worry that saying 'no' to the boss decreases their chances of advancement and promotion.get/receive a promotion Does working longer hours increase your chances of getting a promotion? She was recommended for promotion by her manager. The study showed that obese employees were repeatedly passed over for promotion. He was seen by management as a troublemaker rather than a candidate for promotion.
› [C or U] (also product promotion) MARKETING an advertisement, event, or other activity used to advertise a product or service, or the use of these advertisements, events, etc.: The supermarket has said it will extend the promotion for another week. The chain chose to concentrate very heavily on in-store promotions. We do product promotions using text messages. Heavy promotion of the country as a tourist destination has brought significant growth in the industry. → See Note advertising
promotions [U] › MARKETING the activity of advertising products and services, or a department of a company that does this work: She found a dream job as director of publicity and promotions for a record company in St. Paul. His book can help your company decide how many dollars should be spent in promotions.
› [U] the activity of encouraging something to happen or develop: the promotion of sth These legislative developments will contribute to the promotion of foreign investment. Direct government promotion played a primary role in the development of e-commerce. He worked in a trade promotion unit in the federal Commerce Department.
→ See also cross-promotion, consumer promotion, sales promotion(Definition of promotion noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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