Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “promotion”

promotion

noun
 
 
/prəˈməʊʃən/
[C or U] HR, WORKPLACE the process or fact of giving someone a higher or more important job: Employees worry that saying 'no' to the boss decreases their chances of advancement and promotion.get/receive a promotion Does working longer hours increase your chances of getting a promotion? She was recommended for promotion by her manager. The study showed that obese employees were repeatedly passed over for promotion. He was seen by management as a troublemaker rather than a candidate for promotion.
[C or U] (also product promotion) MARKETING an advertisement, event, or other activity used to advertise a product or service, or the use of these advertisements, events, etc.: The supermarket has said it will extend the promotion for another week. The chain chose to concentrate very heavily on in-store promotions. We do product promotions using text messages. Heavy promotion of the country as a tourist destination has brought significant growth in the industry.
promotions [U] MARKETING the activity of advertising products and services, or a department of a company that does this work: She found a dream job as director of publicity and promotions for a record company in St. Paul. His book can help your company decide how many dollars should be spent in promotions.
[U] the activity of encouraging something to happen or develop: the promotion of sth These legislative developments will contribute to the promotion of foreign investment. Direct government promotion played a primary role in the development of e-commerce. He worked in a trade promotion unit in the federal Commerce Department.
→ See also cross-promotion, consumer promotion, sales promotion
(Definition of promotion from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of promotion?
Add Cambridge dictionaries to your browser to your website

Definitions of “promotion” in other dictionaries

Word of the Day

mutant

an organism that is different from others of its type because of a permanent change in its genes

Word of the Day

What’s that lovely smell?

by Kate Woodford​,
October 29, 2014
As adult humans, we can distinguish about 10,000 different smells. It’s no wonder, then, that we have so many words and expressions to describe them. This week we’re taking a look at those smell words – words that describe good smells and words that describe bad smells. Most smell words are either

Read More 

high-frequency trading noun

October 27, 2014
a type of stock market trading that uses very complex technology to trade extremely quickly, often making tiny profits which nevertheless add up to substantial sums Lewis’s book, Flash Boys, is driving a huge amount of attention toward the topic of high frequency trading, and it has rekindled some of

Read More