promotional - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “promotional”

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promotional

adjective
 
 
/prəˈməʊʃənəl/ MARKETING
for the purpose of advertising something: promotional campaign/material/activity The brand enjoyed 11% sales growth in the period and was aided by new advertising and promotional activity.promotional event/item/gift The reporters were flown to an expensive hotel and showered with promotional gifts. promotional literature/leaflet/brochure promotional expenses/costs promotional offers/opportunities/partnerships
(Definition of promotional from the Cambridge Business English Dictionary © Cambridge University Press)
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