proposition Meaning in Cambridge Business English Dictionary
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Meaning of "proposition" - Business English Dictionary

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proposition

noun [C]
 
 
/ˌprɒpəˈzɪʃən/
an offer or suggestion about a business activity: put/make a proposition to sb I've put my proposition to the company director for his consideration.accept/back/consider a proposition I need more time to consider your proposition. The line, which has advanced high-speed InterCity trains, is considered to be a highly attractive proposition for the private sector. a risky/viable proposition a business/investment proposition a commercial/economic proposition
a statement containing an idea or opinion: The proposition that the real rate of interest will be lower in future because of lower and more stable inflation is a myth.
( also Proposition) LAW in the US, a suggested change to state law that is voted on by people living in that state: proposition to do sth A proposition to increase the sales tax by a quarter cent to fund parks projects passed by 33 votes.
→  See also customer proposition , unique selling proposition , value proposition
(Definition of proposition from the Cambridge Business English Dictionary © Cambridge University Press)
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