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English definition of “prospect”


noun     /ˈprɒspekt/
[C or U] the possibility that something might happen in the future , especially something good: there is little/no prospect of sth There is little prospect of the trade embargo being lifted this year . Is there any prospect that serious change in the administration's economic policies could emerge from this session ?
prospects [plural] the possibility of being successful in the future : The market remains sceptical about the bank's prospects.prospects for sth Investors are becoming increasingly excited about prospects for the new drug . The growth prospects of the medical and health care equipment industry are promising .sb's career/job prospects Having a wide range of interests can improve your job prospects. business / economic / financial prospects
in prospect formal likely to happen in future : Another rise in interest rates is in prospect.
[S] the fact that something might or will happen in the future : The company faces the prospect of a new competitor entering the market with a better offer . These sanctions raise the prospect of a damaging Pacific trade war .
[C] MARKETING a possible future customer : Frequently , a salesperson has only a limited amount of time for contact with customers and prospects.
[C] HR a person who might be chosen as an employee : a prospect for sth We will interview four more prospects for the post this afternoon .
[C] someone or something that is likely to succeed in the future : This product was clearly a better prospect for advertisers.
(Definition of prospect noun from the Cambridge Business English Dictionary © Cambridge University Press)
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