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prosumer
/prəˈsjuːmər/ US /prəˈsuːmər/ noun [C] MARKETING, COMMERCEDefinition
› a customer who wants to buy high quality technical products or equipment. This word is formed from the words 'professional' and 'consumer':
Half of prosumers distrust companies and products they cannot find on the internet.
› a customer who helps a company design and produce its products. This word is formed from the words 'producer' and 'consumer':
The notion of news consumers is giving way to something called prosumers, in which citizens simultaneously function as consumers, editors, and producers of a new kind of news.
(Definition of prosumer noun from the Cambridge Business English Dictionary © Cambridge University Press)
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