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English definition of “public relations”

public relations

noun [U]
 
 
( abbreviation PR)
MARKETING, COMMUNICATIONS the activity of providing information about an organization so that people have positive ideas about it: a public relations agency/company/firm The organization hired a public relations agency to help them improve their image. He works in public relations. a public relations campaign/exercise/strategy a public relations operation/plan a public relations consultant/director/executive
the ideas that people have about an organization: The oil disaster has been very damaging for the company's public relations. bad/good public relations
(Definition of public relations from the Cambridge Business English Dictionary © Cambridge University Press)
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