publicity - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “publicity”

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publicity

noun [U]
 
 
/pʌbˈlɪsəti/ MARKETING
the attention that a person, product, or organization receives from newspapers, television, etc. when something happens that people are interested in: get/receive/seek publicity The book didn't get much publicity when it was published.attract/avoid/generate publicity The new board chairman avoids publicity and contact with outsiders. The publicity surrounding big city bonuses has helped to fuel the public's anger.adverse/negative/unfavourable publicity The high-street chain's sales were hurt by all the negative publicity. bad/good publicity advance/free publicity
the business of making sure the public knows about a product, event, organization, etc.: The party hired a top PR firm to create publicity for their election ideas.a publicity budget/campaign/drive The bank has launched a $15 million publicity campaign to reposition itself in a difficult market. a publicity agent/department/manager publicity material/photos
Translations of “publicity”
in Korean 홍보…
in Arabic دَعاية, إعلان…
in Portuguese publicidade…
in Catalan publicitat…
in Japanese 宣伝, 広告…
in Italian pubblicità…
in Chinese (Traditional) 宣傳活動, 宣傳,推廣, 關注…
in Russian реклама…
in Turkish tanıtma, reklâm…
in Chinese (Simplified) 宣传活动, 宣传,推广, 关注…
in Polish reklama, rozgłos…
(Definition of publicity from the Cambridge Business English Dictionary © Cambridge University Press)
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