publicity
/pʌbˈlɪsəti/ noun [U] MARKETINGDefinition
› the attention that a person, product, or organization receives from newspapers, television, etc. when something happens that people are interested in: get/receive/seek publicity The book didn't get much publicity when it was published.attract/avoid/generate publicity The new board chairman avoids publicity and contact with outsiders. The publicity surrounding big city bonuses has helped to fuel the public's anger.adverse/negative/unfavourable publicity The high-street chain's sales were hurt by all the negative publicity. bad/good publicity advance/free publicity
› the business of making sure the public knows about a product, event, organization, etc.: The party hired a top PR firm to create publicity for their election ideas.a publicity budget/campaign/drive The bank has launched a $15 million publicity campaign to reposition itself in a difficult market. a publicity agent/department/manager publicity material/photos
→ See Note advertising(Definition of publicity noun from the Cambridge Business English Dictionary
© Cambridge University Press)
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