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English definition of “puff”

puff

noun [C]
 
 
/pʌf/ (also US puff piece) MARKETING
a piece of writing that praises or advertises a product: They asked me to write a puff for her latest book.a puff (piece) on sth He's gone to New York to do a puff piece on a starlet.
(Definition of puff noun from the Cambridge Business English Dictionary © Cambridge University Press)
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