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English definition of “pulsing”

pulsing

noun [U]
 
 
/ˈpʌlsɪŋ/ MARKETING
the practice of advertising a product all the time, but increasing the advertising for some periods and reducing it for other periods: Pulsing is most effective with seasonal products such as sun cream.
→  Compare flighting
(Definition of pulsing from the Cambridge Business English Dictionary © Cambridge University Press)
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