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punter

 
 
/ˈpʌntər/ noun [C] UK informal COMMERCE

Definition

a customer: Many hotels are offering discounts in an attempt to attract punters. We're hoping our summer sale will pull in the punters.
FINANCE someone who buys and sells shares on a financial market in an attempt to make money: Excited punters placed numerous buying orders for the shares.
(Definition of punter noun from the Cambridge Business English Dictionary © Cambridge University Press)

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