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English definition of “pure play”

pure play

noun [C]    
COMMERCE a company that sells only one type of product or service : We are the most successful pure play in the restaurant sector .
E-COMMERCE a company that operates only over the internet , and has no physical stores : BlueBags started out as a pure play , only available online .
pure-play adjective
(Definition of pure play noun from the Cambridge Business English Dictionary © Cambridge University Press)
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