pure play

noun [C]

Definition

› COMMERCE a company that sells only one type of product or service: We are the most successful pure play in the restaurant sector.

› E-COMMERCE a company that operates only over the internet, and has no physical stores: BlueBags started out as a pure play, only available online.

pure-play adjective › It is the only pure-play iron ore producer in the country.

(Definition of pure play noun from the Cambridge Business English Dictionary © Cambridge University Press)

to express disagreement or refuse to do something

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