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English definition of “pure play”

pure play

noun [C]
 
 
COMMERCE a company that sells only one type of product or service: We are the most successful pure play in the restaurant sector.
E-COMMERCE a company that operates only over the internet, and has no physical stores: BlueBags started out as a pure play, only available online.
pure-play adjective
(Definition of pure play from the Cambridge Business English Dictionary © Cambridge University Press)
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