push strategy

noun [C] MARKETING

Definition

› a method in which a company puts its effort into persuading stores to sell its products, and then depends on the stores to create a consumer market for them: They relied heavily on a push strategy when they first entered the German market.

→ Compare pull strategy

(Definition of push strategy noun from the Cambridge Business English Dictionary © Cambridge University Press)

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push sth back
push sth down
push sth out
push sth through
push sth up
push strategy noun
push system noun
push verb
put and call option noun
put in for sth
put noun

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