push

/pʊʃ/ noun

Definition

› [S] MARKETING an effort to make something more successful, for example by advertising it a lot or giving it extra money: The event is part of a major push by the hotel to attract customers.get a push This film is unlikely to attract large audiences unless it gets a big push in the media.give sth a push This is an economy that needs the Fed to step in and give it a push. → See Note campaign

› [C] a determined effort to get an advantage over other companies in business: make a push into sth The company plans to make a big push into the European market next spring.

give sb the push › UK informal WORKPLACE, HR to tell someone that they no longer have a job, especially because they have done something wrong: I have no idea why they gave me the push.

get the push › UK informal WORKPLACE, HR to be told that you no longer have a job, especially because you have done something wrong: Sounds like he hasn't come to terms with getting the push.

(Definition of push noun from the Cambridge Business English Dictionary © Cambridge University Press)