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English definition of “qualitative”

qualitative

adjective
 
 
/ˈkwɒlɪtətɪv/ US   /ˈkwɒlɪˌteɪtɪv/
MARKETING based on information that cannot be easily measured, such as people's opinions and feelings, rather than on information that can be shown in numbers: The collection of qualitative data often yields a huge pile of raw material. It may be necessary to use a more varied form of assessment, i.e. one that generates both qualitative and quantitative information. qualitative analysis/methods/study
relating to the qualities of something rather than its quantity: qualitative change/difference It is the qualitative change in the nature of big business that really matters.
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(Definition of qualitative from the Cambridge Business English Dictionary © Cambridge University Press)
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