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English definition of “qualitative”

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qualitative

adjective
 
 
/ˈkwɒlɪtətɪv/ US   /ˈkwɒlɪˌteɪtɪv/
MARKETING based on information that cannot be easily measured, such as people's opinions and feelings, rather than on information that can be shown in numbers: The collection of qualitative data often yields a huge pile of raw material. It may be necessary to use a more varied form of assessment, i.e. one that generates both qualitative and quantitative information. qualitative analysis/methods/study
relating to the qualities of something rather than its quantity: qualitative change/difference It is the qualitative change in the nature of big business that really matters.
→  Compare quantitative
Translations of “qualitative”
in Chinese (Traditional) 質量,品質, 質量上的,品質上的, 性質上的…
in Russian качественный…
in Turkish nitelik, niteliğe ait…
in Chinese (Simplified) 质量, 质量的, 性质的…
in Polish jakościowy…
(Definition of qualitative from the Cambridge Business English Dictionary © Cambridge University Press)
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