qualitative

/ˈkwɒlɪtətɪv/

/ˈkwɒlɪˌteɪtɪv/ adjective

Definition

› MARKETING based on information that cannot be easily measured, such as people's opinions and feelings, rather than on information that can be shown in numbers: The collection of qualitative data often yields a huge pile of raw material. It may be necessary to use a more varied form of assessment, i.e. one that generates both qualitative and quantitative information. qualitative analysis/methods/study

› relating to the qualities of something rather than its quantity: qualitative change/difference It is the qualitative change in the nature of big business that really matters.

→ Compare quantitative

(Definition of qualitative adjective from the Cambridge Business English Dictionary © Cambridge University Press)

Focus on the pronunciation of qualitative