Focus on the pronunciation of quality
English definition of “quality”
› [C or U] how good or bad something is: quality of sth We constantly seek to improve the quality of service we give to our customers. This raises questions about the quality of management within the company. We've been very happy with the quality of work they have delivered in recent months.good/top/high quality British toys used to be good quality, not cheap mass-produced stuff. They sell organic products of the highest quality.poor/low quality We were shocked at the poor quality of some of the furniture.improve/decline in quality His line manager believes his work had declined in quality.picture/build/sound quality This type of TV delivers stunning picture quality.
› [U] a high standard: They claim their brand name is a guarantee of quality. The company is committed to quality.
› [C, usually plural] a good feature of a person's character: She has demonstrated great leadership qualities in continuing the company's success through a very difficult year. Personal qualities and commitment are more important for the job than educational qualifications. Inspectors normally need a degree, but exceptions are occasionally made for candidates with the right qualities.
› [C] a characteristic or feature of something, that makes it different from other things: What qualities would you expect a German car to have? We will combine the best qualities of both companies with a focus on our future, not our past. → See also credit quality, fair average quality, high-quality, low-quality