quota sample - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “quota sample”

quota sample

noun [C]
 
 
MARKETING
a small number of people that accurately represent a larger group in age, sex, race, etc. and are used to find out information about the larger group: The survey was conducted by MORI among a quota sample of 2,027 respondents aged over 18.
(Definition of quota sample from the Cambridge Business English Dictionary © Cambridge University Press)
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