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English definition of “rating point”

rating point

noun [C, usually singular]
 
 
COMMUNICATIONS, MARKETING the number of people who watch or listen to a television or radio programme, expressed as a percentage of the total possible audience: One rating point equals 1% of the nation's 95.4 million households with televisions.
→ See also gross rating point
(Definition of rating point from the Cambridge Business English Dictionary © Cambridge University Press)
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