reach noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “reach”

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reach

noun
 
 
/riːtʃ/
[S] MARKETING the number of people that a company is able to advertise or sell a product or service to: a broad/global/international reach advertising/business/market reach The company's reach has expanded from 170 million users last year to more than 500 million this year.expand/extend/increase your reach The merger will double the size of the company and extend its reach into larger markets in six additional states.
reaches [plural] the highest or lowest levels of an organization or system: the higher/lower/upper reaches of sth Many shares on the lower reaches of the stock market have enjoyed a buoyant run.
beyond/out of (sb's) reach ( also beyond/out of the reach of sb) that someone is not able to get or buy: Now even small starter homes are priced out of the reach of low-income working people.
within (sb's) reach ( also within the reach of sb) that someone is able to get or buy: She felt that the job she had always wanted was finally within reach. A high percentage of these homes are within financial reach of moderate-income families.
(Definition of reach noun from the Cambridge Business English Dictionary © Cambridge University Press)
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