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English definition of “recall”

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recall

verb [T]
 
 
/rɪˈkɔːl/
COMMERCE if a company or manufacturer recalls a particular product, it officially asks stores and consumers to return it because it is not safe to use: The Consumer Product Safety Commission said the company is recalling 773,900 toys because of safety concerns. At least six pet food companies have recalled products made with imported wheat gluten tainted with a toxic chemical.
MARKETING to remember something you have seen or heard in an advertisement: Research by a leading marketing corporation shows that 42% of shoppers can recall a brand they've seen on in-store screens.
(Definition of recall verb from the Cambridge Business English Dictionary © Cambridge University Press)
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