Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “recall”

See all translations

recall

verb [T]
 
 
/rɪˈkɔːl/
COMMERCE if a company or manufacturer recalls a particular product, it officially asks stores and consumers to return it because it is not safe to use: The Consumer Product Safety Commission said the company is recalling 773,900 toys because of safety concerns. At least six pet food companies have recalled products made with imported wheat gluten tainted with a toxic chemical.
MARKETING to remember something you have seen or heard in an advertisement: Research by a leading marketing corporation shows that 42% of shoppers can recall a brand they've seen on in-store screens.
(Definition of recall verb from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of recall?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “recall”

Definitions of “recall” in other dictionaries

Word of the Day

be as cold as ice

to be extremely cold

Word of the Day

Cleavage proves divisive in Cambridge’s words of 2014

by Alastair Horne,
December 19, 2014
​​​​ Other dictionaries may choose faddish novelties as their words of the year, but here at Cambridge, we like to do something different. We look for the words that have seen sudden surges in searches over the course of the year – words that have been baffling users of English and driven them

Read More 

cinderella surgery noun

December 15, 2014
cosmetic surgery to the feet We have all heard of people having nose jobs, boob jobs and liposuction – but now a new trend growing in popularity in America: Cinderella surgery.

Read More