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English definition of “recall”

recall

verb [T]     /rɪˈkɔːl/
COMMERCE if a company or manufacturer recalls a particular product , it officially asks stores and consumers to return it because it is not safe to use: The Consumer Product Safety Commission said the company is recalling 773,900 toys because of safety concerns . At least six pet food companies have recalled products made with imported wheat gluten tainted with a toxic chemical .
MARKETING to remember something you have seen or heard in an advertisement : Research by a leading marketing corporation shows that 42% of shoppers can recall a brand they've seen on in-store screens .
(Definition of recall verb from the Cambridge Business English Dictionary © Cambridge University Press)
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