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English definition of “recall”

recall

noun
 
 
/ˈriːkɔːl/
[C] COMMERCE a process in which a company or manufacturer officially asks stores and consumers to return a product because it is not safe to use: The current recall involves salad mix that was processed at a plant in Ohio. The group's global recall of nearly ten million laptop computer batteries had devastated its third-quarter earnings. a product recallissue/announce/order a recall In some cases, regulators and carmakers can spend months looking into possible defects before issuing a recall. The drugs company denied that any agency or group had pressed for a recall.a major/massive/large recall (of sth) It issued a massive recall of its peanut butter brands after a multistate salmonella outbreak.
[U] MARKETING someone's ability to remember something that they have seen or heard in an advertisement: Creating a memorable tagline can be a highly effective way to boost brand recall.
(Definition of recall noun from the Cambridge Business English Dictionary © Cambridge University Press)
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