Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “recall”

See all translations

recall

noun
 
 
/ˈriːkɔːl/
[C] COMMERCE a process in which a company or manufacturer officially asks stores and consumers to return a product because it is not safe to use: The current recall involves salad mix that was processed at a plant in Ohio. The group's global recall of nearly ten million laptop computer batteries had devastated its third-quarter earnings. a product recallissue/announce/order a recall In some cases, regulators and carmakers can spend months looking into possible defects before issuing a recall. The drugs company denied that any agency or group had pressed for a recall.a major/massive/large recall (of sth) It issued a massive recall of its peanut butter brands after a multistate salmonella outbreak.
[U] MARKETING someone's ability to remember something that they have seen or heard in an advertisement: Creating a memorable tagline can be a highly effective way to boost brand recall.
Translations of “recall”
in Spanish memoria…
in French mémoire…
in German die Errinnerung…
in Chinese (Traditional) 記性, 記憶力…
in Chinese (Simplified) 记性, 记忆力…
(Definition of recall noun from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of recall?
Add Cambridge dictionaries to your browser to your website

More Business English definitions for “recall”

Definitions of “recall” in other dictionaries

Word of the Day

illusion

an idea or belief that is not true

Word of the Day

Lies, lies, lies!

by Kate Woodford,
February 25, 2015
​​​ According to sociologists (=people who study the relationships between people living in groups), we are good at lying. As a species, we have developed a remarkable ability to deceive each other (= persuade each other that something false is true). Being able to say things that are not true can help with

Read More 

showrooming noun

February 23, 2015
the activity of examining a product in a physical store and then making the purchase with an online retailer Amazon’s new smartphone is specifically designed to make showrooming fast and easy.

Read More