recall noun - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “recall”

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recall

noun
 
 
/ˈriːkɔːl/
[C] COMMERCE a process in which a company or manufacturer officially asks stores and consumers to return a product because it is not safe to use: The current recall involves salad mix that was processed at a plant in Ohio. The group's global recall of nearly ten million laptop computer batteries had devastated its third-quarter earnings. a product recallissue/announce/order a recall In some cases, regulators and carmakers can spend months looking into possible defects before issuing a recall. The drugs company denied that any agency or group had pressed for a recall.a major/massive/large recall (of sth) It issued a massive recall of its peanut butter brands after a multistate salmonella outbreak.
[U] MARKETING someone's ability to remember something that they have seen or heard in an advertisement: Creating a memorable tagline can be a highly effective way to boost brand recall.
Translations of “recall”
in Vietnamese khả năng nhớ lại…
in Spanish memoria…
in Thai การระลึกได้…
in Malaysian mengingati…
in French mémoire…
in German die Errinnerung…
in Chinese (Traditional) 記性, 記憶力…
in Indonesian kemampuan mengingat…
in Chinese (Simplified) 记性, 记忆力…
(Definition of recall noun from the Cambridge Business English Dictionary © Cambridge University Press)
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