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English definition of “recognition”

recognition

noun [U]
 
 
/ˌrekəɡˈnɪʃən/
MARKETING a situation in which people know what something is when they see or hear it: After thirty years of trading, the company name enjoys global recognition. We have poor brand recognition in the Asian market. Skype's dominance and name recognition can pose problems for competitors.
the act of praising or rewarding someone for something they have done: We did all the work but they got all the recognition! They are to receive bonuses in recognition of their work.
official agreement that an organization has authority to do things: They have been trying for three years to get recognition for their union. The council runs a recognition scheme for private colleges.
IT the ability of a machine to read something electronically and to get information from it: text recognition software
→ See also brand recognition, MICR, optical character recognition, voice recognition
(Definition of recognition from the Cambridge Business English Dictionary © Cambridge University Press)
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