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English definition of “recommended retail price”

recommended retail price

noun [S]     ( US suggested retail price, abbreviation RRP)
COMMERCE, MARKETING the price that customers should pay for goods according to the manufacturer : The publisher may include the recommended retail price on the cover of the book . Dealers who sell the car for more than the manufacturer's suggested retail price are not playing fair .
(Definition of recommended retail price noun from the Cambridge Business English Dictionary © Cambridge University Press)
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