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English definition of “recommended retail price”

recommended retail price

noun [S]
 
 
( US suggested retail price, abbreviation RRP)
COMMERCE, MARKETING the price that customers should pay for goods according to the manufacturer: The publisher may include the recommended retail price on the cover of the book. Dealers who sell the car for more than the manufacturer's suggested retail price are not playing fair.
(Definition of recommended retail price from the Cambridge Business English Dictionary © Cambridge University Press)
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