redefine - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “redefine”

redefine

verb [T]
 
 
/ˌriːdɪˈfaɪn/
to change the way you think about a situation or activity because of new developments or ideas: The whole concept of "retirement" has been redefined in recent years. Public service broadcasting needs to be assessed and redefined in the multi-channel digital world.redefine a business/industry/market The bank is in the process of redefining the business of its troubled investment-banking subsidiary.redefine a role/relationship/approach A company that redefines its sales approach without giving its staff the tools to support the new approach can find itself in a worse position than if it had done nothing at all.redefine what/how, etc. Technology has redefined how people make decisions.
(Definition of redefine from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of redefine?
Add Cambridge dictionaries to your browser to your website

Definitions of “redefine” in other dictionaries

Word of the Day

selfless

caring more for what other people need and want rather than for what you yourself need and want

Word of the Day

She’s got very good posture. (How we stand and sit)

by Kate Woodford,
May 27, 2015
Recently on this blog, we looked at the words that we use to describe the way we move. This week we’re looking at words for describing our bodies when they are still, whether we are standing or sitting. Since most of us do far too much of this, let’s start with sitting.

Read More 

ebolaphobia noun

June 01, 2015
irrational fear of the (spread of) the Ebola virus Ebolaphobia Going Viral

Read More