Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “reference group”

reference group

noun [C]
 
 
MARKETING a group of people that influences the decisions and opinions of a person or group: Whether a person felt rich or poor compared to their reference group was also a way of predicting spending behaviour.
a group that advises a company or an organization on a particular subject: a consumer reference group The Government intended to form an industry reference group to provide expert advice.
a group to which a person or another group is compared when you are studying the effects of something: They studied the difference between the industry's growth in the country as a whole, and the same industry's growth in the appropriate reference group. Children of households classified as having high or intermediate income were used as the reference group.
(Definition of reference group from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of reference group?
Add Cambridge dictionaries to your browser to your website

Word of the Day

wave

to raise your hand and move it from side to side as a way of greeting someone, telling someone to do something, or adding emphasis to an expression

Word of the Day

Come on – you can do it! Phrasal verbs with ‘come’.

by Liz Walter​,
November 19, 2014
As part of an occasional series on the tricky subject of phrasal verbs, this blog looks at ones formed with the verb ‘come’. If you are reading this blog, I’m sure you already know come from, as it is one of the first things you learn in class: I come from Scotland/Spain.

Read More 

silver splicer noun

November 17, 2014
informal a person who marries in later life Newly retired and now newlywed – rise of the ‘silver splicers’ Reaching pension age becomes a trigger to tie the knot as baby-boomers begin to redefine retirement

Read More