reference group - definition in the Business English Dictionary - Cambridge Dictionaries Online

Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “reference group”

reference group

noun [C]
 
 
MARKETING a group of people that influences the decisions and opinions of a person or group: Whether a person felt rich or poor compared to their reference group was also a way of predicting spending behaviour.
a group that advises a company or an organization on a particular subject: a consumer reference group The Government intended to form an industry reference group to provide expert advice.
a group to which a person or another group is compared when you are studying the effects of something: They studied the difference between the industry's growth in the country as a whole, and the same industry's growth in the appropriate reference group. Children of households classified as having high or intermediate income were used as the reference group.
(Definition of reference group from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of reference group?
Add Cambridge dictionaries to your browser to your website

Word of the Day

prime time

in television and radio broadcasting, the time when the largest number of people are watching or listening

Word of the Day

The language of elections

by Liz Walter,
April 22, 2015
On May 7th, citizens of the UK will be going to the polls (having an election) to decide who will form the next government. This kind of election is known as a general election. The country is divided into 650 areas, called constituencies. Each constituency elects a member of parliament (MP) to

Read More 

e-juice noun

April 27, 2015
the liquid content in an e-cigarette, which includes nicotine and may be flavoured in various ways Contestants…suck on a modified vaper until they’ve filled their chest cavity with enough vaporised nicotine “e-juice” to shoot out a belch of white smoke upwards of 4ft long.

Read More