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English definition of “reference group”

reference group

noun [C]    
MARKETING a group of people that influences the decisions and opinions of a person or group : Whether a person felt rich or poor compared to their reference group was also a way of predicting spending behaviour .
a group that advises a company or an organization on a particular subject : a consumer reference group The Government intended to form an industry reference group to provide expert advice .
a group to which a person or another group is compared when you are studying the effects of something: They studied the difference between the industry's growth in the country as a whole , and the same industry's growth in the appropriate reference group . Children of households classified as having high or intermediate income were used as the reference group .
(Definition of reference group noun from the Cambridge Business English Dictionary © Cambridge University Press)
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