reinforce - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “reinforce”

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reinforce

verb [T]
 
 
/ˌriːɪnˈfɔːs/
PRODUCTION to make a material or structure stronger by adding something to it: The containers have been reinforced with steel bands. reinforced concrete
to make an idea or belief stronger: reinforce the message/idea/view that The huge support given to big business by politicians has reinforced the message that the pursuit of wealth is the only thing that matters. They recommended that we reinforce our new brand identity with an advertising campaign.
to increase the power of something, especially by making it bigger: We need to reinforce our sales capacity.
(Definition of reinforce from the Cambridge Business English Dictionary © Cambridge University Press)
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