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English definition of “reinvent”

reinvent

verb [T]     /ˌriːɪnˈvent/
to change something in a basic way so that it works differently : It's all about reinventing the way we do business . They must face reality and reinvent their failing systems .
reinvent yourself to change the way you behave or look so that people think of you differently : In marketing parlance , the company has reinvented itself with a new brand . After going bankrupt she reinvented herself as an artist .
reinvent the wheel to waste time and money in developing something that already exists : I'm afraid we've wasted six years reinventing the wheel .
(Definition of reinvent verb from the Cambridge Business English Dictionary © Cambridge University Press)
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