reinvent
/ˌriːɪnˈvent/ verb [T]Definition
› to change something in a basic way so that it works differently: It's all about reinventing the way we do business. They must face reality and reinvent their failing systems.
reinvent yourself › to change the way you behave or look so that people think of you differently: In marketing parlance, the company has reinvented itself with a new brand. After going bankrupt she reinvented herself as an artist.
reinvent the wheel › to waste time and money in developing something that already exists: I'm afraid we've wasted six years reinventing the wheel.
(Definition of reinvent verb from the Cambridge Business English Dictionary
© Cambridge University Press)
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