relationship marketing - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “relationship marketing”

relationship marketing

noun [U]
 
 
MARKETING, COMMERCE the activity of building good relationships with customers so that they continue to buy a company's products or services over a long period of time: The book is a practical guide that helps marketers and others integrate relationship marketing into a business.
(Definition of relationship marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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