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English definition of “relaunch”

relaunch

noun [C]
 
 
/ˈriːlɔːntʃ/ MARKETING
a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form: The cinema complex marked its relaunch after a £50 million redevelopment. The retailer plans a high-profile relaunch later this month.relaunch of sth BMW's relaunch of the classic Mini received much positive buzz.
(Definition of relaunch noun from the Cambridge Business English Dictionary © Cambridge University Press)
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