relaunch verb - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “relaunch”

relaunch

verb [I or T]
 
 
/ˌriːˈlɔːntʃ/
MARKETING to make a new attempt to sell a product or service, often by advertising it in a different way or making it available in a different form: The charity relaunched its credit card last week.relaunch sth as sth The Daily Mail was relaunched as a mid-market tabloid, aimed at the emerging market of younger women. We will be restructuring and relaunching next year.
(Definition of relaunch verb from the Cambridge Business English Dictionary © Cambridge University Press)
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