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English definition of “reposition”

reposition

verb [T]     /ˌriːpəˈzɪʃən/ MARKETING, WORKPLACE, MANAGEMENT
to change the way that people think about a product , service , or company : She has completely repositioned the newspaper , from the political right to a broadly left of centre position .reposition sth as sth The airline has been trying to reposition itself as a regional carrier , but it still spends like a national one.
(Definition of reposition verb from the Cambridge Business English Dictionary © Cambridge University Press)
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