Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “reposition”

reposition

verb [T]
 
 
/ˌriːpəˈzɪʃən/ MARKETING, WORKPLACE, MANAGEMENT
to change the way that people think about a product, service, or company: She has completely repositioned the newspaper, from the political right to a broadly left of centre position.reposition sth as sth The airline has been trying to reposition itself as a regional carrier, but it still spends like a national one.
(Definition of reposition from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of reposition?
Add Cambridge dictionaries to your browser to your website

Word of the Day

look on the bright side

to find good things in a bad situation

Word of the Day

The language of work

by Kate Woodford,
October 15, 2014
Most of us talk about our jobs. We tell our family and friends interesting or funny things that have happened in the workplace (=room where we do our job), we describe – and sometimes complain about – our bosses and colleagues and when we meet someone for the first time, we tell

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More