reposition - definition in the Business English Dictionary - Cambridge Dictionaries Online

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English definition of “reposition”

reposition

verb [T]
 
 
/ˌriːpəˈzɪʃən/ MARKETING, WORKPLACE, MANAGEMENT
to change the way that people think about a product, service, or company: She has completely repositioned the newspaper, from the political right to a broadly left of centre position.reposition sth as sth The airline has been trying to reposition itself as a regional carrier, but it still spends like a national one.
(Definition of reposition from the Cambridge Business English Dictionary © Cambridge University Press)
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