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English definition of “repositioning”

repositioning

noun [U]     /ˌriːpəˈzɪʃənɪŋ/ (also product repositioning) also MARKETING, WORKPLACE, MANAGEMENT
the process of changing the way that people think about a product, service, or company: We are beginning to feel the benefits of the repositioning we have done. a repositioning strategy
(Definition of repositioning noun from the Cambridge Business English Dictionary © Cambridge University Press)
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