research

/rɪˈsɜːtʃ/ noun [U]

Definition

› detailed study of a subject, especially in order to discover new information or understand the subject better: research into/on sth He is conducting detailed research into the effects of advertising on children.carry out/do/conduct research The doctor has carried out extensive research on the superbug. We'll need to do some research into the market before we commit ourselves. It was a useful piece of research.scientific/medical research He doesn't believe the scientific research. a research assistant/student a research grant → See also attitude research, audience research, consumer research, credit research, desk research, investment research, market research, motivational research, operations research, product research, qualitative research

(Definition of research noun from the Cambridge Business English Dictionary © Cambridge University Press)

to not be trusted or popular because people think you have done something bad

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