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English definition of “return on marketing investment”

return on marketing investment

noun [C or U]     ( abbreviation ROMI)
MARKETING, FINANCE, ACCOUNTING the profit from a particular activity compared with the amount spent on marketing it in a particular period. This shows how effectively the company is spending money on marketing: We need to cut costs and increase our return on marketing investment.
(Definition of return on marketing investment noun from the Cambridge Business English Dictionary © Cambridge University Press)
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