Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “return on marketing investment”

return on marketing investment

noun [C or U]
( abbreviation ROMI)
MARKETING, FINANCE, ACCOUNTING the profit from a particular activity compared with the amount spent on marketing it in a particular period. This shows how effectively the company is spending money on marketing: We need to cut costs and increase our return on marketing investment.
(Definition of return on marketing investment from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of return on marketing investment?
Add Cambridge dictionaries to your browser to your website

Word of the Day


a small company that makes beer, usually using traditional methods, and often has a restaurant where its beer is served

Word of the Day


Read our blog about how the English language behaves.

Learn More

New Words

Find words and meanings that have just started to be used in English, and let us know what you think of them.

Learn More