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English definition of “reverse marketing”

reverse marketing

noun [U]
 
 
MARKETING activities to make it easy for people to find and choose a particular company's products and services, for example through general advertising, rather than marketing to a particular group of possible customers: The goal of reverse marketing is to market a product in a way that will cause the consumer to seek the firm doing the marketing.
(Definition of reverse marketing from the Cambridge Business English Dictionary © Cambridge University Press)
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