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English definition of “reverse marketing”

reverse marketing

noun [U]    
MARKETING activities to make it easy for people to find and choose a particular company's products and services , for example through general advertising , rather than marketing to a particular group of possible customers : The goal of reverse marketing is to market a product in a way that will cause the consumer to seek the firm doing the marketing .
(Definition of reverse marketing noun from the Cambridge Business English Dictionary © Cambridge University Press)
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