Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “reverse”

See all translations

reverse

noun [C]
 
 
/rɪˈvɜːs/
formal a problem or failure that makes it more difficult for a person or organization to be successful: The company suffered a reverse on the trading market.
( also the reverse) the opposite of something: The director assured us the company was doing well, but it turned out that the reverse was true.the reverse of sth Her approach to marketing is the reverse of what we have done so far.
the other side of a piece of paper, etc.: Write your account details on the reverse of the cheque.
be in reverse/go into reverse FINANCE if something relating to finance goes into reverse, it starts to lose value: The shares were in reverse for a long time. If we don't get any sales growth, profits will go into reverse.
(Definition of reverse noun from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of reverse?
Add Cambridge dictionaries to your browser to your website

Definitions of “reverse” in other dictionaries

Word of the Day

cold snap

a short period of cold weather

Word of the Day

Cleavage proves divisive in Cambridge’s words of 2014

by Alastair Horne,
December 19, 2014
​​​​ Other dictionaries may choose faddish novelties as their words of the year, but here at Cambridge, we like to do something different. We look for the words that have seen sudden surges in searches over the course of the year – words that have been baffling users of English and driven them

Read More 

cinderella surgery noun

December 15, 2014
cosmetic surgery to the feet We have all heard of people having nose jobs, boob jobs and liposuction – but now a new trend growing in popularity in America: Cinderella surgery.

Read More