Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

English definition of “reverse”

reverse

noun [C]
 
 
/rɪˈvɜːs/
formal a problem or failure that makes it more difficult for a person or organization to be successful: The company suffered a reverse on the trading market.
(also the reverse) the opposite of something: The director assured us the company was doing well, but it turned out that the reverse was true.the reverse of sth Her approach to marketing is the reverse of what we have done so far.
the other side of a piece of paper, etc.: Write your account details on the reverse of the cheque.
be in reverse/go into reverse FINANCE if something relating to finance goes into reverse, it starts to lose value: The shares were in reverse for a long time. If we don't get any sales growth, profits will go into reverse.
(Definition of reverse noun from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of reverse?
Add Cambridge dictionaries to your browser to your website

Definitions of “reverse” in other dictionaries

Word of the Day

look on the bright side

to find good things in a bad situation

Word of the Day

The language of work

by Kate Woodford,
October 15, 2014
Most of us talk about our jobs. We tell our family and friends interesting or funny things that have happened in the workplace (=room where we do our job), we describe – and sometimes complain about – our bosses and colleagues and when we meet someone for the first time, we tell

Read More 

life tracking noun

October 20, 2014
the use of one or more devices or apps to monitor health, exercise, how time is spent, etc.

Read More