›formala problem or failure that makes it more difficult for a person or organization to be successful: The company suffered a reverse on the trading market.
›(alsothe reverse)the opposite of something: The director assured us the company was doing well, but it turned out that the reverse was true.the reverse of sthHer approach to marketing is the reverse of what we have done so far.
›the other side of a piece of paper, etc.: Write your account details on the reverse of the cheque.
be in reverse/go into reverse›FINANCEif something relating to finance goes into reverse, it starts to lose value: The shares were in reverse for a long time.If we don't get any sales growth, profits will go into reverse.