› to start to grow, develop, or become successful again, or to make something do this: Ministers are hoping to set up a programme to revive the ailing agricultural sector. The decision to revive a brand should always be backed by making the necessary investments in it. The store has revived its fortunes in recent years. Levels of carbon dioxide emissions have started to rise again as industry revives.revive an economy/business/market Recent interest rate cuts by the Fed were designed to help revive the economy.revive sales/profits Almost a quarter of the workforce is being laid off in an attempt to revive falling profits.
revive talk/speculation/debate, etc. › to make people start discussing a particular subject or problem again: Amid revived talk of a possible takeover bid, shares closed 10p up at 628.5p.
revive interest/fears/hopes, etc. › to make people feel interested, afraid, hopeful, etc. again: A leading research centre is facing closure in a move which has revived fears about scientific promotion of genetically modified crops.